Performance

Analytics are imperative to evaluating website performance, in addition to other aspects of your online presence. Because of this, your websites will be set up with Google Analytics as well as a Visual Analytics platform.

Your websites will be set up with conversion tracking in Google Analytics to easily view how many contact request and appointment request submissions are taking place on each website. If your corporate marketing team makes use of Google Tag Manager, we are willing and able to integrate GTM container scripts on the website to assist in tag tracking as well.

The Visual Analytics platform allows you to examine how users reach your website and interact with it in an easy to understand way. It is another tool in your pocket to help you view a measurable rate of return for each practice. Using the visual analytics data points, our team is able to guide the client in making educated decisions about post-live website changes. For example, if a client would like to change or remove a specific button or module, we can first check to see if that link is used often by site visitors. If it is frequently used, we may suggest reconsideration of the change. Making data-driven decisions such as this ensures that your website performance will not be jeopardized.

With visual anaytics, you can view:

• New vs. Returning Users
• Referrer
• Search Terms
• Search Engine
• Country
• Device Type & Size
• Operating System
• Browser
• Day & Time
• Time to Click

You can also assess where on the website users click, how far they scroll down the page, and view different time frames of data. This powerful tool helps to make analytics even faster and easier to understand.

Analytics are always just a few clicks away. Your marketing manager and each practice manager will receive a link to view visual analytics, in addition to shared access with the Google Analytics account. Anytime a question regarding analytics comes up, our team is able to provide answers and insight into what certain analytics mean, and how to improve on others.

Working as a team in this way will ensure that all of your websites perform at an optimal level for conversions and bringing in new business.

Our team will structure your website’s code from the ground up with speed optimization in mind. This is accomplished through the latest techniques in managing server requests, page refreshes and prioritizing the digital content that will be distributed to the user. We achieve high site speed through:

• Minifying and concatenating code for the fastest server read
• Prioritizing resources for page requests & downloads
• Compressing images to remove bloat
• Leverage browser caching for immediate data retrieval
• Asynchronous page execution for loading content without halt

The development team accounts for and builds your site according to its unique layout. This provides the ability to deliver your content with the fastest techniques. Once your site is live, the speed optimization doesn’t stop as the development team continuously applies the best up to date techniques to always deliver the fastest site for your content.

We use tools such as Google’s Page Speed Insights and others to monitor site speed and constantly make improvements to optimize to the greatest extent possible.